Today I’ll share a secret that can help you turn Facebook fansinto eStage community members.

The benefits of starting a relationship in a Facebook group are:

- Facebook can send email invitations to people who don’t know you—without

landing in the spam folder.It’s way better than cold emailing.

- Unlike eStage communities, when you post somethingnew on Facebook, your fans see it instantly in their feed.

-You can start a Facebook group from scratch and drive trafficto your community from day one.

Here’s a step-by-step on how to do it:

Step #1: Create a Facebook group around a niche you’re interested in.

Step #2: Post interesting content in your group, along witha call to action telling people they can explore more in your eStage community.

Step #3: Send email invitations via your Facebook group.You’ll need an email list to send invitations. Facebook only allows 30 invites at a time.

Do this once a day—if you overdo it, they might temporarily block the feature to prevent spam.

What do you think about this?

Do you already have a Facebook group, or are you planning to start one?