Social Proof: By showing that other customers are making purchases, the popup creates a sense of urgency and credibility, which can encourage more conversions.

Personalization: The dynamic nature of the popup can be tailored to reflect actual user data, making the experience feel more relevant and personalized for visitors.

Increased Conversion Rates: By showcasing recent purchases, the popup can motivate hesitant customers to complete their purchases, thereby boosting overall sales.

Brand Trust: Regular updates of recent purchases can enhance trust and transparency, reassuring potential buyers about the popularity of the products.

Visual Appeal: The animated slide-in effect of the popup adds a visually engaging element to the website, enhancing the overall user experience.