Where should you drive traffic to ?
Should you chase quick sales or build long-term relationships? Explore the Hunting vs. Farming approaches to traffic conversion and find out which one is right for your high-ticket offers.
Assume that you have traffic. There are two common approaches to use that traffic.
#1: You look for sales as quickly as possible. (Hunting)
What you are going to do is drive traffic to an opt-in page and expect people to join your list and then buy your products in less than 2 weeks.
Most internet marketers are taught to set up a series of at least 7 emails. They hope people will make a sale from that series.
Conditions for it to work:
A decent landing page and a lead magnet are a must.
- By setting up a series of 7 emails, you basically try to build a trust bank account on autopilot. Most internet marketers sell low-ticket offers with this approach (less than $60 USD). Let's say you have a product worth $60 USD.
One email being read and appreciated is equal to a $10 USD trust deposit into your bank account.
If people read, say, 6 emails, they deposit $60 into the account, which meets the quota so you can withdraw that money.
Thus, all of your emails on the way to the final one must be interesting enough for your prospects to read and appreciate.
Missing some will lead to insufficient deposit in your account, which means it can't convert into the final sale.
Understand that your product value can't be worth more than the trust accumulated over those 6 emails.
#2: You look for building relationships before selling your products. (Farming)
If you follow this approach, what you want is to drive traffic to your community page.
Conditions for it to work:
You have a decent landing page and lead magnet that people want.
Your community must have rich content and be active.
You must post very often at the beginning when the number of your members is small. When it is large, people will post for you. You become an observer.
When a post is published, people must be notified so they will come back to read it. (I have a post showing you how to do that. If you want to set it up, check out one of my old posts.)
You must like what you do and have a great deal of patience. You don't even care if people read your emails or your posts. You do what you like to do.
Works best for high-ticket offers.
- For this farming approach, you must be willing to spend months working without earning a penny. What you are basically doing is building up a trust bank account with your prospects. The higher the ticket offer you have, the bigger your trust bank account needs to be.
For real estage-related offers, which approach do you think you should apply?
Share your thoughts here